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About Shadi

Shadi Banna is the founder and Chief Empowerment Officer - CEO of, a pioneer in educational technology “EdTech”.

By developing innovative learning solutions to fuel the world's ambition, empowers millions of individuals, and companies from over 30 different countries to perform at their very best.

When he is not busy disrupting traditional learning and development methods, he can be found speaking and delivering insights on the topics of Entrepreneurship, Education Technology (EdTech), Innovation and Future Work skills across the globe.

Shadi is a highly driven entrepreneur, investor and business enabler, working closely with several start-ups, incubators, and business schools to provide strategic mentoring and coaching support. Prior to founding, Shadi held several leadership roles within the ICT sector - including SafeNet (Gemalto), HP, and NCR.

An MBA graduate from Heriot-Watt University, Shadi and holds a bachelor's degree in Computer and Communications Engineering from the American University of Beirut. In 2008, he completed the Executive Entrepreneurship program at the Carnegie Mellon University.


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My Blog

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How can we reimagine education?

My view is that most of the EdTech innovations that are being developed by the academic world focus on enhancing a broken system. How can we assess students faster — digitally? How can we put students in touch with teachers on demand if they are having difficulties?

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What is an Empowerment Platform?

An empowerment platform is a cross between a learning management system and a marketing platform.It starts its life as a marketing platform, designed to speak to a specific target audience with a specific call for action. The engagement results in a clear outcome that benefits the users in that target audience.

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Contact Shadi

If you have any questions you can reach out to us on our social media accounts.